#1: SEO Influences Every Aspect of Your Business
There is a popular misconception that SEO will just boost your ranking and that there's no reason for businesses that don't pursue this goal to work on their SEO. However, SEO influences a huge variety of things which leads it to being one of the smartest sales investments you can ever make.
SEO has a massive impact on how your brand is perceived by your audience your business' reputation. For example, online reviews, a part of SEO has a huge effect on your ranking. According to BrightLocal's Consumer Review Survey, 97% of customers do read reviews when searching for something. 85% claim that they tend to trust online reviews just as much as they would trust personal recommendations. Of course, the catch is that reputation building doesn't happen immediately but with SEO you can learn how to manage your online reputation and build up reviews while optimizing them to boost your sales.
According to NewsCreed, 57% of B2B marketers confirmed that SEO has a massive impact on lead generation. So the idea of you gaining an ROI from your SEO ventures is far from a fantasy. In fact, we've developed SEO methods gaining our clients a constant influx of pre-qualified leads! That's not all, as the Income Generation Professionals, we aim to streamline your business from the bottom-up ensuring you get the most bang for you buck. A large part of this is ensuring that your staff aren't spending time on unnecessary activities, answering the same questions over and over. Solving this problem is about ensuring your customers have everything answered at their fingertips without even have to ask the question which contributes to your SEO - informing your audience of why they should choose YOU to do business with.
#2: SEO Improves Your Website Usability
As you may know already, Google is very selective in the content they rank highly. This is because from their perspective the value of content is what they're offering to users of Google as a search engine. It goes without saying that this is the same for all search engine, those who provide the most value in the least amount of clicks will ultimately be the best one to use.
So how do search engines select was is the most valuable content to their users? This comes down to their algorithm, the factors of which we've covered extensively here. Essentially, the algorithm's aimed at funneling content creators and website owners down the path of producing valuable content - if you don't, you don't rank. When you begin to understand a few of the basics you begin to look at your site and how any users will view it with much more focus. By taking care in this area you significantly increase where search engines position you as well as ensure that users are given every reason possible to choose you over your competitors! And who doesn't want that?
#3: SEO Helps Build Your Brand
Realistically, until you're a huge well known corporation, it's not likely that people will search for your products or services by the name of your brand. That is, they're more than likely searching for a product/service and come across your business. If this is the situation you find yourself in, it is key that you invest in SEO to appear as high as possible for your product/service.
And whether searchers admit it or not, they definitely make notes of the rankings of their searches. The idea being that those who strike high in the ranking have a high credibility which is really the right way to think considering that search engines ensure that businesses that are credible get into the top positions. The point here is that SEO considerably helps your brand and credibility in any potential customers eyes.
#4: SEO Is More Cost-Effective Than PPC
Many businesses go down the path of PPC thinking that it costs less and gives immediate results. This can work, despite some frustration at times with low-quality leads. It's fair to say too that SEO will cost you more initially unless you're in the mass-market type budgets able to pump hundreds of thousands into PPC. The argument for SEO though is the long-term value whilst PPC puts you in the search results as long as you pay. The cost of PPC highly depends on your industry and the competitiveness of your area but what is guaranteed is only short-term value.
We argue that organic search drives over 95% of all traffic with research showing that 70-80% of visitors ignore ads, solely focusing on organic results. This being said, PPC and SEO see an average of 25% more clicks and 27% more profited compared to using one technique, we've seen that figure ourselves at over 30%! Yet SEO pays off for years to come...hence this very article your reading!
Take an example of two businesses which are in the same industry, selling similar products at similar prices. One has optimized their website whilst the other has a non-optimized website. Considering everything is equal, which company do you think will attract more customers to their website from local searches? Which company will grow fastest and have the more successful campaign?
As always, I'm dying to read your feedback on the topic. Go ahead and share the story of how implementing SEO changed your business in the comment section. And may the force of SEO be with you.