A customer is an integral part of your business, they pay money into your bank account, without them you would have no business. Therefore customers are important and should be treated accordingly and Customer Relationship Management Systems (CRM) help you manage customers in many ways.
CRM has come on in leaps and bounds over the years and a modern system offers so many ways for you to manage your customers, above all they keep you in contact with your customers. Regardless of the size of your company, the benefits of a CRM are key in the smooth running of your customers and company. Below are listed some specific areas where a CRM system helps you, of course the key to this is that your system has to be up-to-date at all times. Old or redundant data is useless to everyone, the upkeep of any CRM is crucial and an area that is often overlooked.
Choosing a CRM that suits your company and good working practices are paramount. There is so much on offer these days, most with the aim to increasing sales. A lot of features you will not use, a lot you will. Automation, accounting, purchasing control and a lot more is on offer. CRM suppliers are aiming to cover all areas of business to compete and beat their competition.
Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.
6 Reasons Any Business Can Benefit From A CRM System!
#1: Compilation of Data
Moving from program to programs, searching endlessly through files is all time wasted in an ever busier world. Compiling all your customer records into one place for not just yourself but also your team, cuts down this loss-of-time which can be better spent elsewhere in your business. With the myriad of channels available for day-to-day interactions every business can cut down on this data being scattered. A CRM system ensures that you stay on top of the situation by compiling related data making it easier for you customer-facing employees in any given interaction. We've found this to be pivotal when it comes to larger businesses with staff talking to clients about projects in-which a separate member of staff already covered months earlier.
#2: Record Prospect Progress
Analyzing which customers have brought from you recently is crucial if you're to retain that customer. Even if you are a small company, some customers can easily drop off the radar and as we are all busy, we may not notice certain customers not ordering or ordering less.
#3: Staff Motivation
Keeping your staff on task and motivated is key to having your business run as efficiently as possible. CRM systems have leader boards that even display targets, pipelines, tasks incomplete, all view-able by supervisors/managers. This can be used as a great motivation tool for employees, such as the sales team, as it promotes competition. Competition breeds increased sales and profits. On the other hand, employees due for retraining or pairing up with stronger sales people would be easy to identify.
#4: Keeping To Schedule
Keeping track of upcoming events is an important part of CRM systems. A good CRM will support a calendar functionality which lets you pencil in important events, customer calls and tasks. The implication is that you do not miss out on important events related to prospects or clients, from business calls to meetings and appointments. Go even further and show and that human touch by adding in client birthdays and milestones!
#5: Identify Trends
During the sales process it is key to be proactive, constantly hunting down opportunities and deals. CRM platforms that support a reporting dashboard can be a great resource in giving a quick, neat overview of those key performance indicators every sales team craves! There have been a huge surge in the use of e-commerce platforms over the last few years who have 'hacked' the problem of not having enough time in the day to get everything done. The solution for many have been CRM systems which cut-down the time it takes to find where these opportunities are. What's working and what isn't can be neatly displayed in all kinds of graphs with the data fully-integrated behind the scenes ensuring staff get real-time results with no effort.
#6: Record Prospect Progress
It's very rare that clients sign deals at that first point of engagement. As we've pointed out previously, attracting new business is far more difficult that retaining or even up-selling to current clients. With many interactions going on each day, it is important to have constant records of negotiations. There could be a change in staff who has numerous deals on the go that you wouldn't want to lose. CRM systems solve this issue with deals being designated to staff members. These deals can be transferred at any point with the conversations transferring in the process. This ensures a smooth transition of responsibility from one member of staff to another.
To avoid prospects feeling pestered, CRM systems also keep track of salesmen interactions. This prevents having duplicate efforts being put in place on the same client.