We all have that one goal in common when it comes to wanting to be more visible with our website:
To Rank higher in search engines
Regardless of what industry you’re in, you’re likely to have strong competition. Jostling for that first page Google ranking can be a long frustrating process with so many factors at play. However, here at Vozola we see that as an opportunity rather than a frustration. Below is a run-down of one of the longer-term but crucial metrics: Domain Authority (DA).
What is DA?
Domain Authority is displayed as a score ranging from 0-100 developed by Moz which estimates how well a site will rank on search engines; the higher the score the more likely your site is to rank.
Your Domain Authority impacts on your website ranking in Google and other search engines. You can check yours here free. Note that this is only one factor of many involved in your SEO.
Domain Authority is calculated using over 40 factors, the main factors are outlined below:
- Loading time is a factor!
- Link Profile
- DA of Backlinks
We’ve brought together a list of how we currently increase a clients domain authority. Let us know what’s working for you in the comments below!
How To: Increase The Domain Authority Of Your Website
Increasing your Domain Authority is similar conceptually in method to cryptocurrency mining, that is it gets more difficult to mine more as you mine more. If your DA is 50, it will be harder to increase it to 60 than it was to build from 0-50. This is known in maths as a logarithmic scale. However, with lots of patience, a great strategy and lots of great content and you will have nothing to worry about.
The statement content is king will never overstated. It affects all areas of your business including your DA! Here’s our guide on building quality content for 2018. In short:
- Use Video, Images & GIF’s
- Engage Influencers
- Engage with your customers
If your writing guides similar to us the uniqueness and relevancy of your content trumps how long it is. A decent length to have in mind is roughly 1000 words. It should go without saying plagiarism will hurt your website, sticking to the presumption that “Google knows all” is best practice.
You must have a healthy link profile if you’re to have a great DA ranking. Your link profile is essentially all your backlinks from every article and page on your whole website. That can mount up to a lot!
There are certain link strategies which Google doesn’t like and are frowned upon throughout the industry. Here’s the list of the “schemes” which Google downgrades. To have a healthy link profile make sure to use links from various sauces, this Google see’s as the makeup of a trustworthy site.
This ranking system also offers a few opportunities. Google makes adjustments to their algorithm directing people to providing value. This should be at the core of any business anyway...but if not start now!
Do a Google News search for your keyword with “shut down”, “rebranded”, “not available” etc. Find the backlinks to any website you find is shutdown; these links now point to nowhere. If you have content that can fill those links get in touch with the website owners! (Be polite and inform them there’s a broken link but that you also have great content that the link can be replaced with)
- Use Broken Link Finder and follow the above strategy.
- Quora, Yahoo Answers, Ask.MetaFilter.com are all great places to start; answer questions relating to your field and source any relevant content you have.
- Industry Forums
- Facebook Groups
- Link to relevant sites in your content and email the author/website/CEO
- HARO allows you to submit your links to reporters who request sources on their reports.
- Cognitive SEO is a tool to track your competitors backlinks. Once you establish who is linking to your competitors through the software, email them about your content. (Again...be polite)
Internal linking helps keep people on your site (reduces the bounce rate). Google’s algorithm tells us they believe that a site with more internal linking is providing more valuable. However, there is a catch as linking to random posts with no relevance has been found to harm your DA.
In order to internally link effectively, make sure every internal link is do-follow.
This is a personal favourite as it’s great going forward in terms of building relationships. Get in touch with “commentators” or anyone who runs an active website offering to write content for them. SproutSocial have this great guide on how to best approach them.
Here’s a quick set off rules to follow:
- Create great content, the effort really pays off!
- Post on high authority sites as much as possible.
- Follow the content strategies discussed above.
- Only post on related sites.
- Disavow Bad Links
You may find that your DA lowers despite your hard word so far. It could be that your link profile is affected by one of your many links! Removing these links is as important as creating new ones. It is good practice to get in the habit of doing an audit of your website (Or Clients) to “clean house” and ensure you’re not being dragged down. You can find Google’s walkthrough of how to disavow backlinks here.
If you own a new domain you might just have to be patient for this one. Your DA score is partly dependent on how long your domain has been active. Google make the presumption that if your site has been around a long time that you’re unlikely to be a spam site. Equally, don’t worry if you do own a new domain, publishing regular valuable content will continue to push up your DA; use the age factor being an incentive to do so.