Video has been in a revolution for several years for marketers and one we commented on way back at the start of last year here. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel that video marketing is an important part of their strategy. Video is evidently progressing rapidly and you really don't have to have high tech equipment to get make use of it. In fact, 83% of businesses believe that video marketing gives them a great ROI!
So is it worth it? Yes...and not just because everyone's doing it but because video is one of the most versatile and profitable digital marketing tools out there.
1. Video Boosts Conversions and Sales
First, video can make you some serious money! Adding a product video on your product pages or landing pages can increase your conversions by 80%. On top of that, studies show that 74% of users who watched an explainer-video about a product subsequently bought it! If you think about it, the effectiveness isn't even too surprising. Vision as a sense is our most dominant. Most information transmitted to our brain is in fact visual. Stand still pictures were one revolution online, video is the next.
2. Video Builds Trust
Trust is the foundation of your business, bringing you conversions and sales. The whole concept of content marketing is based on trust and creating long-term relationships with your audience. Stop selling and let the people come to you by providing them interesting and useful information.
The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
Mark Schaefer, Executive Director of Schaefer Marketing Solutions
Video can encorporate it all. Video content engages your audience and ignites emotion whilst giving them a personal view of you and the people behind your business. If you're successful at what you do, you want to shout about it to everyone and this is your method to do just that.
Youtube, now the second most used search engine around has become the most powerful social media platform today, beating Facebook, Twitter, Instagram and it's all down to the psychological factors served on a plate. Yes you can find a lot of rubbish YOU don't want to see on there, BUT, there's a market for everything. The psychological necessities is what everyone faces and video serves that on a platter.
3. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site which in turn results in long exposure signals which search engines in general love as it indicates your site has good quality content. According to Moovly, you're 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google owns Youtube, there's been a significant increase in how much videos affect your search engine rank.
Remember to optimize your videos on Youtube for SEO, writing interesting titles and descriptions which capture your audience and what THEY are looking for as opposed to what you might find interesting. Add a link back to your website, product and services which are relevant to your video content. Giving the potential customers the way to take the next step is crucial to convert your video's into business and so links to exactly where they're interested is a pivotal step...DO NOT miss it!
4. Video Appeals to Mobile Users
Video and mobile go hand -in-hand. 90% of consumers are watching videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233%. YouTube reports that mobile video consumption rises 100% year-on-year. Since people like to watch video on the go, and the number of smartphone users is growing too, your video audience keeps getting bigger and bigger.
Google is also telling us that smartphone users are twice as likely than TV viewers and 1.4x more likely as desktop viewers to feel a sense of personal connection to brands which show that video content or ads on their devices.
Video advertising is becoming more and more affordable and widespread which is contributing to it's growth in business across the world. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!